| We
Leverage Your Weekly Ad To Create a Powerful Targeted
Promotion |
The
core of the program is a process that identifies,
for each customer, the best offers from each week's
ad, based on that customer's purchase history.
Our
process integrates loyalty card data with information
on the weekly specials to identify the offers
that will be most motivating for each customer.
Our proprietary method generates a relevance measure
for every item in the ad for every customer.
We
create a web-friendly version of every single
offer in your weekly ad.
We
standardize every single ad feature into our full-color
Circular Logic format, so that we can efficiently
communicate the offers to your customers via email
and the web site.
We
send a personalized email to each customer featuring
their "Top Specials"
On
the first day of each ad week, enrolled customers
receive a personalized email featuring the top
items from the ad based on their personal shopping
history with their card.
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What
We Do
