The Circular Logic System

ELements of the Circular Logic System

Circular Logic is a comprehensive system that engages customers at multiple levels and via multiple touch points

^{TARGETED
EMAIL delivers "Your Top Specials"
from each week's ad}

^{PERSONALIZED
WEB SITE goes beyond the emailed
offers to show ALL of the relevant items
from the ad}

^{ONLINE
AD provides access to every item
in the entire ad}

^{SHOPPING
LIST builder makes it easy for customers
to plan their trip}

^{All elements are integrated into a single,
comprehensive system}

^{Each customer's experience is 100% unique}